Concepts - Online Storefront Experience

This section talks about some of the concepts of running an online store. In order for your customers to do business with you, their online shopping experience has to be convenient and effortless. The following articles will help you customize and configure your web site, making shopping on your site an enjoyable experience for your customers.

Online Storefront Customization

In-commerce online storefront is the actual website that your visitors see when they enter your URL in their browsers. There are several terms in the industry, used to describe this portion of the e-commerce software – front-end, public side, current theme, etc. To avoid confusion, here we are going to refer to it as “online storefront” or “e-commerce storefront”. (more on storefront customization)